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8 Quick SEO Health Checks

Keep up with the very latest developments in the digital marketing world

By Jade Hark
on 20/7/15

Performing a technical SEO audit of your website doesn't need to be a laborious task that takes time, skill and years of practice to perform.

With our eight quick SEO health checks, all you need are a few spare minutes. There is no need for a credit card - all the tools are free.

Webmaster Tools

Webmaster Tools is an SEO's best friend when it comes to checking a website's health. A few of my favourite Webmaster Tools features are:

  • Receiving messages, such as when your site hasn't integrated properly in Google Analytics or if you have received a manual penalty.
  • Showing duplicate meta descriptions and title tags.
  • View indexed and submitted pages.
  • Search appearance, from structured data to demoting your site links.

Page Speed Check

Page Speed Insights gives you a quick snapshot of how your site is performing speed wise.

Once you enter a URL it shows a quality score out of 100 and recommends detailed actions on how to improve your site’s speed.

Tip: Remember when using the tool that it only scores a page, not the domain.

 

YSlow

YSlow is a plugin that analyses a web page, grades the site from A to F and gives you an in depth list of suggestions and potential fixes that can be made.   

yslowinitial[1]

Mobile Friendliness

Having a bad mobile experience could be holding you back more than you think. Since Mobilegeddon, mobile friendly websites have seen ranking improvements opposed to their unresponsive counterparts.

Google's mobile friendly tester (via Webmaster Tools) describes how the bots are judging your domain in regards to being mobile friendly.

mobile-friendly-testing-tool

Structured & Data Testing Tool

This tool lets you see if and how your structured data is being seen by Google. So if you've coded some great schema markup, you can see if there are any errors or discrepancies in how it’s being read.

structured data testing tool

Citation Check

A citation tracker (our favourite is Bright Local) lets you see if the citations you've built across the web are uniformed.

It also lets you search for your old addresses to see if any of your legacy citations (such as addresses you have moved from) are still live.

View-Report-Citation-Tracker-BrightLocal[1]

Status Code Check

Screaming Frog’s SEO Spider Tool lets you crawl a domain and shows you the website’s links, CSS, scripts, and more.

Once you have crawled a domain, look through the results under the status code column. In particular, look out for any 302 or 404 status codes that may have gone under the radar.

status-code-200[1]

Title Tags

Using Screaming Frog, you can get a quick overview of the length of your title tags and meta descriptions in both characters and pixels. This will inform you if any are truncating in the SERPs.

Do you have any quick SEO health checks you perform on your website? Share your tips, tools and tricks in the comment box below.

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