AdWords Remarketing Revisited

Keep up with the very latest developments in the digital marketing world

By Rachel Smith
on 30/4/10

Google AdWords Remarketing

You may remember my post a couple of weeks ago going through the new Google AdWords remarketing feature.

As I mentioned in this blog post, we were in the process of running some trials with a few of our clients and as promised, I am happy to update you on our findings so far.


Setup was a relatively simple process.

Before you get started you need to setup your audiences. You need to add a piece of tracking code on each page you want an audience list to be populated on. You can also create a combination of audiences if you want to be a little more intelligent in your approach. For example, you could create a list of people who have been to your site and not converted.

You are better off creating a brand new campaign for your remarketing adverts. This will enable you to view the success of this new feature alot clearer.

The remarketing feature will only kick in after it has collected a minimum of 500 people in your target audience list.

Results so far

CTR - Great. So far the click through rate is 4 times better than the average CTR from other content targeted campaigns.

Conversion Rate - Currently running at an average 6.25% conversion. Other content network campaigns in this account convert at a rate of 4.45%.

Obviously as times goes on, the audience lists will get bigger which will mean more impressions and more clicks. This will be interesting to see if the stats stay so good as things get a little busier.


Dont be worried if things start a little slowly. It will take time for your lists to be populated. Our remarketing campaigns have been live for just over one week and we are already starting to see solid results. I would definitely recommend you give it a try. Its a new product so will take some experimenting to find out what strategies work best.

Feel free to comment on this post with your experiences of the new remarketing feature.