Although this can be a good tool when setting up a campaign Google can’t guarantee that you will appear in the top positions if your bid is higher than the estimated top page. This is because your ad position depends on other factors such as quality score, your CPC bid, your budget and account settings, and user and competing advertiser behaviour. This makes it very similar to the first page bid estimator which estimates what bid is required to appear on the first page.
It is also worth noting, as we mentioned last week, appearing in the top positions will nearly always get more traffic to your site, but better conversion rates/cost per conversion may be found when your ads appear in the side positions (read more here).
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