Affiliate Window and Quidco to Resume Partnership

Keep up with the very latest developments in the digital marketing world

By Guy Levine
on 18/9/09

Way way back in September 2008 the affiliate market was in shock as the super affiliate Quidco, stopped using Awin, whom are regarded as the best network in the industry. Why did this happen you say? Some say due to lack of kick backs from Awin to Quidco and Awin believed Quidco had got too big for his boots, Other say Quidco never received extra merchants via Awin than other networks,  only a few people know the real truth.

Now jump forward 1 year to 18thSeptember 2009 and Awin and Quidco are back together, is this a match made in heaven, and have both parties learned their lessons? Will  more money be made together than it will apart? Only time will tell, but this is big news for any affiliate scheme.

Below is a snippet of the email we at WMA received from AWIN

“We’re delighted to announce that following recent discussions between Affiliate Window and Quidco both companies have mutually agreed to resume their working relationship.

We are now therefore able to offer you access to Quidco alongside your existing affiliates.

This is undoubtedly an extremely positive move for both parties and we’re keen to provide you with as much information as possible to maximise the sales you could achieve should you choose to resume or initiate working with Quidco.

Affiliate Window ceased working with Quidco in September 2008 but in light of some recent changes by both parties we now feel the time is right to work together again to do what we both do best – driving incremental sales for your business.”

Our Affiliate Marketing team will keep you updated at the repercussions of this move in the future, but in the mean time, you can check out Awin's blogpost here