All hail Rhea Drysdale, the saviour of SEO

Keep up with the very latest developments in the digital marketing world

By Dave Ashworth
on 16/3/10

You may not have heard of her but it’s time for everyone in the SEO industry to doff their cap to Rhea Drysdale who saved SEO from trademark.

The whole thing started when some bloke by the name of Jason Gambert tried to trademark the term “SEO”. He said he was doing this because:

“My goal in owning the trademark for the word SEO is not to try to force people to change their SEO process, but rather, prevent companies from selling “SEO” as a service under false pretences.

…We will also be forming a board of directors to oversee changes to the process, and format in which SEO can be sold (basically the BBB for the SEO industry). We will restrict businesses from selling the process of SEO as an “SEO” service if they do not meet the process approved by the SEO trademark requirements. Those approved will use SEO as normal, but will now be able to use the term as SEO™, and will be able to claim that their SEO service is approved under SEO trademark guidelines.

This power is for the people of the Search community and the protection of the general business consumer.”

All well and good but no one in the industry has heard of him, fair enough if it was an Aaron Wall or Rand Fishkin doing their bit to save us from snake oil salesmen but Jason Gambert? And you just know as soon as it would’ve been approved, the situation would’ve been somewhat different to the above in an SEO trademark come Animal Farm type scenario.

So long story short (you can see the long story here in her own words) Rhea opposed the application, spent $20,000 of her own money in the process and won.

You can donate money to help pay for her court costs if you wish, but to be honest, for $20,000 she’s probably got herself the best link bait the industry has ever seen!