Authority Sites and Anchor Text

Keep up with the very latest developments in the digital marketing world

By Guy Levine
on 28/5/08

Within the SEO Company world, there are two key terms which will come up a lot – Authority sites and anchor text. So what are they and what do they mean?

Anchor Text

Anchor text is the word or phrase which appears as the link. The anchor text you will probably have the most appreciation of is ‘click here.’ If you look at it from a search engines eyes, what this is saying is if you follow this link, the information on the page will be about click here. Search engines don’t really understand the relevance of click here and come to think of it, neither do people!

The anchor text provides context for the link. So when you create your next link, use one of your keywords as the link/anchor text and make sure the keyword is repeated in the actual page where the link goes to. This is also classed as ‘topical link vectoring’ but its far to early to be talking about that. One final point is to know that as well as the anchor text, the search engines also take into account the words around the link, so make sure they are relevant to your anchor text and landing linked page as well.

Authority Sites

An authority site is a website which ranks well in the search engines, is updated regularly, has lots of inbound links, may have an active community or forum attached to it and may have a high Pagerank. Really, you need to be generating links to your site from these sites.

There is far more to linking that generating authority site links, but it is a good place to start. The key piece of advice is to make your linking strategy to look as natural as possible, as the search engines are getting clever. A large influx of links in a very short period of time can look very suspect.

Go forth and linkbuild!