Camp Digital, the North’s leading UX event, celebrates its fifth birthday this year. To mark the occasion, our Senior Digital Strategist Kayley Dempsey headed down to Manchester Town Hall to soak up a packed bill of inspirational speakers and network with 500 fellow designers, developers and UX-ers.
Here, we give you the biggest takeaways from this morning’s talks, featuring fascinating insights on digital marketing strategy and more from former BBC Creative Director Julie Dodd (@juliedodd) and Tom Loosemore (@tomskitomski) of Co-op Digital.
Julie Dodd: Using digital for good
The top theme from Julie Dodd revolved around the use of technology for good. Julie highlighted a number of notable – and inspirational – examples, such as the BBC’s use of WhatsApp to create an Ebola information and advice service in Sierra Leone, and Ugly Mugs’ creation of an alert system for sex workers so they know if potential clients are violent or aggressive.
— Sigma UK (@WeAreSigma) March 17, 2016
Inspiring talk from Julie Dodd! Great opening session at #CampDigital
— jo jackson (@jobojack) March 17, 2016
— AJ Handley-Rowe (@AmyJayBird) March 17, 2016
Tom Loosemore: Power and responsibility
Tom Loosemore discussed the theme of power and responsibility, noting that the future is being built by a very narrow demographic. It’s their responsibility to design services for everyone.
He also gave the following definition of a good team (in terms of mindset, rather than skillset):
- Pioneers – ideas people, creative, but don’t finish things
- Settlers – decision-makers and do-ers
- Town planners –organisers, get it done at scale
— Co-op Digital Team (@CoopDigital) March 17, 2016
— Matt Edgar (@mattedgar) March 17, 2016
— andrew mitchell (@wattsandohms) March 17, 2016