It seems this year social media is going to be playing a large part in many businesses marketing strategies in the lead up to Christmas. As more and more companies are starting to embrace social media, Facebook pages and Twitter accounts will be used more than ever to help boost Christmas sales. With the average shopper having less than usual to spend this Christmas it seems there may be a retail social media battle for sales!
Just reading in this week’s New Media Age there are many news articles with a focus on social media. Argos have announced they are launching a ‘Wish List Campaign’ using their Facebook page. The application will allow kids to choose toys and games from Argos and share them with friends.
LaSenza are going to start to use Facebook and Twitter to build their brand, drive traffic and sales. Heinz have started to push their brand through social media with 24000 mums already signing up to Heinz’s online baby club. Gillette are currently running a social media campaign which focuses on uploading videos to YouTube and asking people to vote for bearded versus shaven.
And John Lewis has announced plans to embrace social media, setting up Facebook, Twitter and YouTube. Through their Facebook page they will have an application that is a competition to uncover more prizes the more people befriend John Lewis and their YouTube channel will show their ads and video guides such as how to fit a bra! I’m sure that will generate a few initial hits!
I’m sure over the next few weeks many more retailers will be launching their Christmas social media campaigns, so let the social media battle commence....