I recently spoke for HitMe @ Microsoft's London HQ on SEO. They filmed a little bit of it which is below. However, before you watch it, there are two notes to mention.
1. We have a different view on paid links and how to operate in tough verticals when everyone else is buying links. I mention I would share some tips on how to do it. By no means do I condone buying site wide blog links, or blog mentions or any of that other Crap. The best way to 'buy' links is through using your time in writing good content to 'buy' relevant links back to your site. We are talking investment in time, not investment of money.
2. I do swear, sorry mum.
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