Google organic search results turn blue

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By Guy Levine
on 7/10/10

I was just browsing the internet today and noticed that Google have decided to highlight their search results in blue when you hover over them. If you are interested in a particular search result, then it certainly makes it more prominent for the user if they hover over it. Could this lead to better click though rates?

If you have noticed this change in Google and have any thoughts on how this will impact click through rates, feel free to comment, we’d love to hear from you.