After the roll out of the Google Plus 1 buttons and the introduction of Google Plus - a social network (they would like) to rival Facebook, they are now starting to tweak the look and feel of their sites.
First off, a video about Google Plus, in case you're not one of the chosen few who has been invited:
Google have also tweaked his now iconic homepage with a rather noticeable black bar across the top - presumably to draw people's attention to the new plus one project - and to signal a change:
Note, more subtlety, the YouTube videos are now also incorporating the new black bar:
And, so as not to feel left out, the Google Place pages have also had a tidy up and look more organised and what not:
What does all this mean?
Well, whilst the design tweaks look nice, they won't be a game changer but as said, they signal a new dawn for Google and how they approach search and social.
Mind you we've been here before.
Google Wave anyone?
Google Buzz? Remember that?
Until I get an invite and have a play around, I will reserve judgement, but at the moment I would imagine this is just another opportunity for Google to show us that they can't do Social.