Link Building SEO

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By Guy Levine
on 23/5/08

If you have been reading this blog for a while you will know my views on building links to your website as a key search engine optimisation strategy. The issue is that sometimes people get it wrong, very wrong!

Today I am going to share one of the reasons why people get it wrong, and it relates mainly to blogs and forums.

It used to be a really cool tactic to go and leave comments on peoples website, leaving a nice little link back to your website. Some people think it is still really cool and it is, but not in the search engines eyes. Most blogs now use something called a ‘nofollow’ tag. This piece of code when added to a link basically says to the search engines, ‘don’t follow this link as a 100% credible link because it might not have been me who put it there.’ (yes, seo’ers, I think that is the right way of describing it as opposed to just don’t follow!) Now, Google may well follow it, but you might not get any link credit for it. Often forums do the same thing.

Anyway – does this mean we should never leave comments any more. The answer is no. The tongue in cheek version is download a Firefox extension called Search Status - which will highlight all the ‘nofollow’ links on a page, you can then see if it’s worth leaving an SEO comment. The real answer is that good comments will drive traffic to your site, but you have to write good comments! It’s exactly the same with forum posts.

Good content always wins!