Pinterest - What's All The Fuss About?

Keep up with the very latest developments in the digital marketing world

By Herdy Ramanuj
on 18/1/12

The likelihood is you’ve seen a lot of tweets and blogs posts about Pinterest in recent months. As stated in a few blogs about what to expect from social media trends in 2012, photos are set to be a big hit. Instagram has being increasingly popular, and now Pinterest seems to be on the up. Pinterest essentially combines the best of Facebook, Twitter and tumblr. It allows you to share photo’s by pinning them from websites or uploading photos onto a virtual board and then sharing these with friends or followers. If you have a friend that loves the photo they will be able to ‘re-pin’ those photos on their virtual wall – similar to Twitter where you would RT or share on Facebook.  Since its launch in 2010 it has been invite only which has made it generally spam free. If you want an invite, read to end and we will help you…

You may be surprised by the amount of traffic Pinterest is receiving – according to the report by Experian, the site received over 100 million visits the week of  December 17th. The site is currently dominated by home décor, crafts, fashion & food but this will no doubt expand overtime. The majority of users are female (58%) and between the ages of 25 – 44 (59%).


One of the great features is that it allows you to login using Facebook & Twitter, removing any tedious sign up feature. So you’re probably thinking whether you should use Pinterest. As an individual if you love visuals, or are looking for ideas for a project or want to brainstorm ideas, it’s great. It’s also a great platform for brands to drive traffic to their website. Brands can use Pinterest in several ways such as posting photos of coverage during conferences & events etc. Some of the major fashion brands have been using Pinterest to showcase the latest collections. In comes as no surprise that Burberry have been leading the way showcasing their collections:

Who knows whether you Pinterest will really catch on, but from the attention it has received over the past months, it has the potential to be huge, especially for a few industries. At the moment Pinterest is invite only – just leave a comment below with your email address and I’ll send you an invite. You can also connect with me on Twitter.