PPC Keyword War - The Real World Examples

Keep up with the very latest developments in the digital marketing world

By Guy Levine
on 11/9/09

Following on from yesterdays post, there was a turf war between Marks And Spencer and Interflora.

Two interesting links about it are below

Basically Interflora is suing Marks & Spencer for using Interflora as a keyword, and spelling mistakes too!

In fact, after a little bit of research, companies are actually suing Google about letting this happen in the first place.

The internet is really like the wild west with Gunfights at dawn! There will be more on the way.