As part of our commitment to the success of our clients and contacts, we run Lunch n’ Learn sessions regularly to share the latest goings on in the world of Digital. These sessions normally comprise of a fine selection of sandwiches and cakes, a select group (8-10) of uber cool and forward thinking businesses and a short presentation delivered with style, flair and panache. (if all else fails, the sandwiches and attendees are spot on!).
Today’s session was based on paid search and Facebook marketing, but more importantly how this fits into a total digital strategy. We also took a good look at going behind the keywords and looking at search appetite and market hunger. Finally we looked at how to make the most of a website by using conversion rate optimisation.