As part of my speaking at SMX London, I have been asked to post a little teaser about my presentation. I will be speaking on Day 1 in the SMX Advanced Paid Search Day track in the Writing killer search ads & Landing pages session. I am going to be talking about 3 points.
1.Where to get ideas from the best copywriters in the world and using insights into competitive markets that are available on and offline for inspiration. If you ever get stuck with writing good ads, this point will ensure you never get stuck again.
2.A tried and tested process for reviewing other competitors adverts in the niche, analysing their ad and writing a better one with a higher click through rate and higher conversion rate.
3.Some templates for successful ads and offers which can be a great control ad when you start a new campaign.