Robinsons Beer

Success story: Affinity Audience campaigns for Robinsons Brewery

By Jade Hark
on 28/11/18

Family-run British brewery Robinsons overcame declining sales of their Old Tom craft ale using Google Ads.

 Affinity Audience campaigns allowed them to reach their audience with content that would peak their interest.

The 180-year-old company values tradition and heritage; this is reflected in their ads. Though management initially had reservations about newer forms of digital marketing, the campaign boosted brand awareness and saw a year on year sales increase of 81%.

The campaign also won a YouTube Works for Brands award for ‘Best Use of YouTube on a Low Budget’. Watch the two-minute story, read the full paper and get inspired by other stories here:

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