The New Twitter [Images]

Keep up with the very latest developments in the digital marketing world

By Herdy Ramanuj
on 9/12/11

As you may have noticed on Twitter from their blog, and the hashtag '#newtwitter' which has been trending since last night, they have a new interface. My first thought is that it looks great, although possibly a little messy but that might just be my background. Along the top of Twitter, you now have Home, Connect, Discover and a drop down tab to see your profile. You can see the view of the new Twitter here:

The first change is for profile pages - as you may see Twitter profiles now look very similar to Facebook and Google+ profiles. You now have images, tweets, favourites, followers etc. on the left hand side of the page.  The trends have also shifted over to the left - see the new view here:

The next change for Twitter is for brands, they now have a home. Previously brands were generally used for pushing products, promotions and providing a customer service platform. Brands can now customise their header and promote their tag line. They can also choose which tweet to stay at the top of their page which can then be automatically expanded even if the visitor doesn’t click on it. Some brands have already been showcasing there new profiles, including Nike, Coca Cola, but we all know everyone loves a beer so we thought Heineken deserved a mention:

The next change is in-line conversations, images & videos. With one click you can now expand a whole conversation. Once you have clicked this, it will stay open on your tweets timeline.

The final change is through the new tab ‘#Discover’ (image below). On this you can now discover what your connections are doing including following, retweets etc. On the left hand side you have stories, who to follow, and then stories.  The addition of ‘Discover’ will apparently help you find new content worth following and relevant to you. Let us know what you think of all these changes?