Top 5 World Cup Football Adverts

Keep up with the very latest developments in the digital marketing world

By Dave Ashworth
on 7/6/10

Your TV is no doubt currently inundated with consumer products and services informing you that they are indeed England's official World Cup sponsors.  And what do all these adverts have in common?

Correct, they're all guff.

Whether it's Peter Crouch doing keepy uppys with a Baby Bel or Emile Heskey demonstrating why Charmin really is his preferred choice of kitchen towel, rest assured, you'll be left wondering just what lengths footballers will go to in order to pick up some extra cash, and indeed what lows products will go to for an endorsement.

On the flip side, there are some good ads out there at the moment and from years gone by, so enjoy, in no particular order:

Nike - Write The Future

Currently doing the rounds, this is a quality ad showing the fine margin for error that players will have over the coming month.  Back of the net = hero.  Mistimed tackle = villain.

Nike - Good Vs Evil

Cantona and a host of Europe's top footballers take on the Devil and his Demons XI

Nike - Brazil at the Airport

Samba football at it's best, spawned a load of imitations, most notably Scotland's 98 World Cup Video (which I've just discovered is not on YouTube)

Nike - A Little Less Conversation

Another Nike classic treated us to yet more stars and skills, and spawned a top 10 hit:

John Smith's - 'Ave It

Ok, it's not World Cup - but it's football, beer, Bolton, funny and NOT by Nike: