2017 is fast approaching and as an e-commerce marketing manager, it’s time to start planning your communication and marketing strategies. It’s important to know all the key dates for the year ahead so you can seamlessly plan your campaigns in advance.
One of the best ways to connect with your customers is to centre your campaigns around the relevant events happening throughout the year. It’s important to target key shopping events like Valentine’s Day and Black Friday, but these are competitive times of year for e-commerce. That’s why it’s a good idea to keep an eye on smaller events or awareness days like International Friendship Day and Mouth Cancer Action Month. Campaigns around these dates might stand out to your customers when their inboxes are somewhat quieter.
We’ve put together a digital marketing calendar of all the major holidays, shopping events, awareness days and release dates so you never miss a chance to engage with your customers in 2017.