What’s the point of blogging?

Keep up with the very latest developments in the digital marketing world

By Guy Levine
on 24/6/08

At Web Marketing Advisor, we try to blog every day. On the whole we do so well, but on some of those days, you can’t help but think why do I bother? I’m tired and I have a to-do list which would make any Everest expedition party go green in the face.

I think it’s some sort of karma revenge for the work we ask our clients to do!

So here are some of the reasons why we write our blog

1. Google loves fresh content, and blogging every day gives that.
2. There are only so many keywords you can stuff into main website without it looking to contrived. Your blog is a great place to focus on more keywords, infact, each article can be optimised for its own set.
3. You can really hit the long tail of keywords, the ones which are 3-4 words long, driving small but targeted traffic.
4. It gives you a voice.
5. It helps you to create a community around your business.

Each one of the above posts could be expanded and developed into its own book, never mind blog post, but we must start at the beginning, and the first step is your first post!

Good Luck