Who's Using The New Facebook Subscribe Button?

Keep up with the very latest developments in the digital marketing world

By Herdy Ramanuj
on 19/9/11

While I was on holiday I noticed Facebook have made a number of different changes to the site. It has always been easy to choose exactly what you see in your news feed, by selecting specific stories from your best friends, while limiting specific stories from your family! However what you couldn’t do was hear directly from people that you were interested in, such as artists, journalists and well-known figures. With the new ‘subscribe button’ you can now do both. Everyone should now be able to see this button as they started rolling this out last Wednesday. The button allows you to:

• Choose what you can see people in news Feeds
• Hear from certain people, even if you’re not friends
• Let people hear from you, even if you’re not friends

The subscribe button allows you choose how much you see from specific people, these are divided into three different categories:

• All updates: everything your friend posts
• Most updates: the usual amount
• Important updates only: for example people who may have moved job

If you want to subscribe to interesting people, you will now see a subscribe button at the top of the page. By clicking this ‘subscribe’ button you can get their public updates right in your news feed.

Should you consider yourself a public figure, or you think people may want to hear what you have to say, you can now share your public updates with more than just friends. You can get the ‘subrscribe’ button on your profile too. People who subscribe to you will get posts you set as ‘Public’ in their News Feeds. However this is an entirely optional feature, and need to sign up to this – as you some of you may be wondering isn’t this affecting my privacy?! Once subscribed you will be able to choose who can see your update, which can be see in the update below:

If you want to let people subscribe, click here. Once you have allowed subscribers, you will be able to decide who can comment and the notifications that you receive. It will also give you a subscribers tab on your profile to see who is ‘following’ you.

What does everyone think about this? Are Facebook simply trying to become too similar to Twitter, and stealing their ideas? It looks a little bit that way.