Why won't my visitors convert?

Keep up with the very latest developments in the digital marketing world

By Guy Levine
on 2/5/08

At Web Marketing Advisor, we believe one thing. A website is there to sell. It can either sell via ecommerce or it can sell someone on putting their hand above the parapet and become a lead. If that’s not what you are looking for too – you’re wasting your time.

So what happens when your website doesn’t generate any leads?

Its normally due to a few reasons

Firstly that people don’t get why they should give their information. There is no value proposition and no sharing of value. What can you offer to make people scramble to give you their details

Secondly, people don’t have all the information they need to make a decision. Sometimes you have to ‘sell’ becoming a lead as much as you have to sell the final product

Thirdly, there is just no trust. How can you make people trust you online? Treat them well, like they actually have a brain and share how much other people trust, respect and like you!