Would you bid in Adwords or optimise for your competitors brand & company name?

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By Guy Levine
on 2/10/09

This is an interesting and controversial topic which caused a big law suit between Marks & Spencer and Interflora.

Here is the scenario.

You (or your client) wants to appear in the search results for a competitors brand, company name or products. You add them as keywords to your paid search account and start creating and optimising product comparison pages. The competitor starts getting upset and says stop or I will bid on your terms.

Do you keep doing it because it generates traffic? Do you stop because you don’t want the competitor bidding on your keywords?

What would / do you do Please comment below – we will then collate into another post.